In-Car Advertising 101

What DOOH advertising is and why rideshare screens are different

DOOH means digital ads shown in physical, real-world spaces — billboards, transit screens, and now, the back of a rideshare headrest. Broaddly is Metro Vancouver's first rideshare-specific DOOH network.

• Unlike a billboard, your ad plays on a loop directly in front of one rider at a time.

• Unlike social ads, there's no algorithm deciding who sees it — every rider in an equipped vehicle does.

• Content-first design (entertainment segments between ads) is what keeps riders watching instead of ignoring the screen.