I started Broaddly because the trip between A and B is the most under-used attention window in Vancouver—and local businesses trying to reach those riders deserve better than a bus wrap.

 

Before this, I had spent years moving people and cargo across impossible logistics. Throughout that time, I kept coming back to the same idea: there had to be a way to turn that overlooked trip into something useful. I wanted to build something that served the curious rider glancing up, the small businesses trying to be seen in a region as big as the Lower Mainland, and the advertisers alike. One thing I was absolutely sure of: an empty ride passing right in front of the people who make Vancouver work wasn't helping anyone.

 

So Broaddly began quietly, screen by screen. Every loop was designed to feel less like an interruption and more like a small gift to the ride—something worth watching, something local, and something true. The businesses who joined us weren't chasing hollow impressions; they were looking for a way to belong to their community again, to be remembered by the people who lived and worked right around them. And little by little, that trust started to show up—in drivers who were proud of being part of it, in shop owners who felt like true partners instead of just corporate clients, and in riders who started to recognize the local brands popping up in their own neighborhood.

 

By transforming ride-hailing vehicles into interactive media spaces, we enhance that in-between moment to help people truly connect. Founded right here in Vancouver and proud to be British Columbian, Broaddly gives advertisers and agencies a distinct perspective traditional media never had. From static images to vivid video, the creative became a signature—running across an automated platform that supports the local community, engages passengers with meaningful content, and delivers the message exactly where it needs to be seen.