<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Media Startup]]></title><description><![CDATA[Broaddly is a local B2B Dooh media platform that connect ride-hailing riders with brands by placing screens inside vehicles like Uber or Lyft. We play entertainment and advertising in front of a captive audience. Advertisers get visibility, and increase sales/conversion, drivers get extra income, and passengers get content during their trip. We sell ad space during trips. ]]></description><link>https://www.broaddly.ca/blog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 10 Aug 2026 17:42:46 GMT</lastBuildDate><atom:link href="https://www.broaddly.ca/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Choosing the Right Service]]></title><description><![CDATA[How to Choose the Right Broaddly Service for Your Business Broaddly offers four advertising tiers — Essential, Momentum, Elevate, and Enterprise — and the question we hear most from new advertisers isn't "how much does it cost," it's "which one is actually right for me." The honest answer comes down to one thing: how much time does your message need to land? Start with your goal, not the price list Before comparing dollar amounts, it helps to ask what you're actually trying to accomplish this...]]></description><link>https://www.broaddly.ca/post/choosing-the-right-service</link><guid isPermaLink="false">6a78d2f51de70c495eb2ad26</guid><pubDate>Wed, 29 Jul 2026 01:55:16 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_e27db72531964b46a0852868298113ec~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Claudio Almeida</dc:creator></item><item><title><![CDATA[Metro Vancouver Rideshare Trends]]></title><description><![CDATA[Local ridership data worth knowing Context for why this market, and why now. 110,000+ daily rideshare trips across Metro Vancouver (TransLink-sourced estimate). Rideshare usage skews toward evenings, weekends, and commercial districts — exactly where local advertisers want visibility. As the fleet scales toward 50+ screens by 2027, early advertisers lock in reach that gets more competitive over time.]]></description><link>https://www.broaddly.ca/post/metro-vancouver-rideshare-trends</link><guid isPermaLink="false">6a78d2f51de70c495eb2ad21</guid><pubDate>Wed, 29 Jul 2026 00:49:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_de84fbb1b5ee4f4a827fb4f500292d7c~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Claudio Almeida</dc:creator></item><item><title><![CDATA[Driver Income Guide]]></title><description><![CDATA[What hosting a screen actually pays, and how A flat $120/month per screen, paid regardless of ride volume — here's how it adds up and what it takes to qualify. One screen: $120/month extra, with zero change to how you drive. Installation is free and takes under 30 minutes, scheduled around your availability. Payments are monthly and automatic — no invoicing on your end.]]></description><link>https://www.broaddly.ca/post/driver-income-guide</link><guid isPermaLink="false">6a78d2f51de70c495eb2ad22</guid><pubDate>Wed, 29 Jul 2026 00:46:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_50a3aecd4105499abc0ec503381fa5d9~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Claudio Almeida</dc:creator></item><item><title><![CDATA[Sponsorship vs. Advertising]]></title><description><![CDATA[Which one actually fits your goal These solve different problems — most businesses only need one. Choose Advertising if you have a specific offer, promotion, or message you want riders to act on. Choose Sponsorship if you want ongoing brand association with Broaddly itself — visibility without a sales pitch attached. Many businesses do both: sponsor for brand presence, advertise separately when running a specific campaign.]]></description><link>https://www.broaddly.ca/post/sponsorship-vs-advertising</link><guid isPermaLink="false">6a78d2f51de70c495eb2ad23</guid><pubDate>Wed, 29 Jul 2026 00:42:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/dc04f7_71c0442358a442cf962cee63534bb23e~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Claudio Almeida</dc:creator></item><item><title><![CDATA[In-Car Advertising 101]]></title><description><![CDATA[What DOOH advertising is and why rideshare screens are different DOOH means digital ads shown in physical, real-world spaces — billboards, transit screens, and now, the back of a rideshare headrest. Broaddly is Metro Vancouver's first rideshare-specific DOOH network. Unlike a billboard, your ad plays on a loop directly in front of one rider at a time. Unlike social ads, there's no algorithm deciding who sees it — every rider in an equipped vehicle does. Content-first design (entertainment...]]></description><link>https://www.broaddly.ca/post/in-car-advertising-101</link><guid isPermaLink="false">6a78d2f51de70c495eb2ad24</guid><pubDate>Wed, 29 Jul 2026 00:36:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/dc04f7_93675fd40464445787fa6710ceea78ff~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Claudio Almeida</dc:creator></item><item><title><![CDATA[Why Commit Longer]]></title><description><![CDATA[Repetition is what makes advertising work Recognition takes repeats: One loop doesn't build recall — riders need to see your business more than once before it sticks. One decision, less admin: Set your campaign once and stop thinking about monthly renewals — we handle the rotation. Lock in today's rate: Promotion can end at any time. Prices always goes up,  later advertisers pay more for the same tier. Promotional rates won't return. Save your spot today!]]></description><link>https://www.broaddly.ca/post/why-commit-longer</link><guid isPermaLink="false">6a78d2f51de70c495eb2ad25</guid><pubDate>Wed, 29 Jul 2026 00:27:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/dc04f7_0f80c59aa1dc4572a779c3954c19ae6a~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Claudio Almeida</dc:creator></item><item><title><![CDATA[Why Advertising Works]]></title><description><![CDATA[The real return on ad spend, with local context Advertising isn't a cost. It's a return. Businesses that advertise consistently don't just get seen — they sell more. Here's the case, in plain numbers. 2:1   Depending on the segment. For every $1 spent on advertising, businesses can generate roughly $2 in sales — a commonly cited industry benchmark. Why in-car advertising specifically outperforms passive formats? Captive attention: no skip button, no scroll. Riders are seated and facing the...]]></description><link>https://www.broaddly.ca/post/why-advertising-works</link><guid isPermaLink="false">6a78d2f51de70c495eb2ad20</guid><pubDate>Wed, 29 Jul 2026 00:25:16 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/dc04f7_51e6a2257fb34becb34680fa51ca3b69~mv2.png/v1/fit/w_1000,h_880,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Claudio Almeida</dc:creator></item></channel></rss>